Copywriting is a crucial skill in the world of sales and marketing, yet it often baffles online trading companies with its apparent complexity.
How does one actually “do” copywriting?
What tools are used, and what does the process involve?
Copywriting, simply put, is the art of writing text for the purpose of advertising or other forms of marketing.
The goal is to persuade someone to buy your product, subscribe to your mentorship, or take some other action that will benefit your business.
But beyond its basic definition, copywriting is not just a skill but a distinct language…
Let’s demystify the language of copywriting for online trading companies looking to sell more products or services.
Copywriting is similar to any spoken dialect, complete with its unique grammar (techniques) and vocabulary (persuasive words and phrases).
It parallels learning a foreign language, and mastery requires immersion, practice, and a deep understanding of its emotional impact rather than memorising templates or following rigid rules.
Understanding and manipulating emotions is the key to successful salesmanship in print.
The 4 Core Emotions That All Online Trading Companies’ Copywriting Must Evoke
To effectively communicate through copywriting, you must trigger these core emotions, which correspond to the fundamental desires and fears of your customers:
Novelty: Consumers are attracted to novelty, which breaks through the noise of familiar offerings.
Effortless: People prefer straightforward, uncomplicated solutions.
Riskless: There is a universal desire for risk-free decisions.
Epic: Offers must feel significant and impactful.
Each of these core emotions has a counterpart that amplifies its effect, enhancing the persuasive power of your copy:
Novelty and Scarcity: Exclusivity adds allure to the novelty.
Effortless and Anyone: Suggesting that anyone can achieve results lowers barriers.
Riskless and Likely: Predictability enhances the sense of security.
Epic and Speedy: Immediate results make the promise even more enticing.
By understanding and speaking the language of emotion effectively, you can begin to think like a copywriter and craft messages that not only attract attention but also resonate deeply, persuading people to act, leading to more sales and a more successful business.
Copywriting, when demystified, will transform you from a peasant to a prince 👑
With good energy,
marketKing (Jacques and André Leonard)