Email MarketingFunnel Strategy

The Illusionary Offer

What if you could shift a prospect’s perspective who’s seen your offer over and over again but has never taken action—until now?

There’s a simple yet powerful strategy that can change everything and, trust me, it pays off in a big way.

The first thing you’ll want to do is segment your prospects. 

Look at those who have been sitting on your list for months but haven’t taken action yet. 

These are your prime targets.

Next, you’ll introduce what I like to call the Illusionary Offer.

Here’s how you do it…

Start by reviewing your current sales page. 

Write down your offer name as it stands now and list all the benefits and bullet points you’ve got featured on that page. 

Capture everything.

Now, it’s time to get creative. 

You need to repackage that same offer with a name that grabs attention, something even sexier. 

Let’s say your current offer is called ‘The Profit in 30 Minutes Per Day Blueprint.’ 

That’s decent, but we can do better. 

How about calling it ‘The 100X Secret Profit Equation’?

Now that sounds irresistible.

Next, you’re going to duplicate your sales page, but here’s the trick: change the copy and visuals just enough to make it feel like a completely new offer. 

Your prospects shouldn’t even realize it’s the same product they’ve been passing up all along.

Make the new offer feel bigger, bolder, and more impactful. 

It should scream game-changer.

Go through the video sales letter (VSL) too. 

Rewrite the script with the same energy, but dial it up a notch. 

This isn’t just an update, it’s a transformation.

Create a brand-new URL for this page to further the illusion that this is something completely fresh. 

Update the course design and branding to reflect the new ‘Illusionary Offer.’

Once the page is live, hit the gas with daily emails. 

Talk about this new offer like it’s the opportunity of a lifetime.

Go hard, you’ve got nothing to lose and a lot of money to make.

And when your sales finally 100X (just like the offer suggests), feel free to send me that thank-you email 👑

With good energy,

marketKing (Jacques and André Leonard)

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