If you’re a trading educator or course creator wondering “Should I offer a free trial?”—this one’s for you.
Because here’s the truth no one tells you:
The only brands afraid of free trials… are the ones who haven’t structured them right.
Let’s fix that.
Why Most Trading Brands Fear Free Trials
There are two core fears that keep trading companies from offering free trials:
“What if people steal my content?”
“What if people don’t buy after the trial?”
Valid concerns.
But both are easy to solve—if you do it right.
Let’s break each down.
The #1 Fear: Content Theft by “Pete the Pirate”
You open up your course for 7 days.
Someone like Pete signs up.
Hits “screen record.”
Downloads your full program.
Then sells it for $97 on some sketchy Telegram channel.
Brutal.
But common.
Most creators don’t realize how vulnerable they are until they see their course reposted online.
So what do you do?
How to Protect Your Content During a Free Trial
Here’s the move:
Do NOT unlock the full course.
Instead, give access to:
✅ High-impact, high-value modules
❌ No secret sauce, no full systems
Think: education, not transformation.
You’re painting a picture—not handing over the whole puzzle.
Visualize it like this:
✅ Module 1: Basics – OPEN
❌ Module 2: Core Strategy – LOCKED
✅ Module 3: Common Mistakes – OPEN
❌ Module 4: Execution Playbook – LOCKED
✅ Module 5: Live Session Library (select clips) – OPEN
This keeps Pete confused.
But keeps buyers curious.
Fear #2: “What If Nobody Buys After the Trial?”
So you get 100 people in your trial…
And none of them buy.
Now what?
Simple: it means your value didn’t land.
But that’s not a problem—it’s a signal.
Use the Free Trial as a Value Audit
If trial users don’t convert, ask:
Did they actually get value?
What felt missing?
Was the transformation clear?
Send a quick survey.
Use the feedback to tweak your trial offer.
Turn silent exits into loud conversions.
Because the worst thing isn’t giving a free trial.
The worst thing is someone paying full price… and feeling ripped off.
Should You Include Live Sessions in a Free Trial?
Absolutely.
Live sessions = insane perceived value.
Even better if paired with access to your course.
But here’s the problem:
What if there’s no setup?
Or the trades during the trial… lose?
That’s where most brands screw it up.
How to Win Even If There’s No Trade
Here’s how you bulletproof your live trial experience:
Always pair live sessions with educational content.
→ Teach before you trade.
→ Or do pure education when there’s no setup.
Record everything
→ Build a library of live sessions (wins + losses, weighted toward wins).
→ Let free trial users access that on-demand.
So even if John joins on a “bad market week,”
He’s still impressed by the strategy, clarity, and consistency in your past sessions.
“Wow… if this is just the free stuff, imagine what’s behind the paywall.”
Who Should Be Afraid of Free Trials?
Only brands with:
No backend protection.
No module gating.
No system to track IPs.
No value layering strategy.
If that’s you—fix it first.
But don’t run from free trials.
The Secret to Free Trials That Sell High-Ticket Offers
Free trials aren’t for $49 ebooks.
They’re for $500–$5,000 offers where trust and clarity close the deal.
That’s where they shine.
Build your free trial to:
Answer all objections.
Showcase authority.
Create desire (but not full access).
Offer a taste they can’t replicate elsewhere.
Want a bonus move?
Add a video FAQ inside the trial.
Answer every common sales objection before they even ask.
Don’t Fear the Trial—Master It
A smart free trial doesn’t weaken your brand.
It amplifies it.
You don’t need to give everything.
Just enough to make the next step feel inevitable.
With good energy,
marketKing (Jacques and André Leonard) 👑