Most online trading businesses fail not because the product is bad…
Not because the market is too saturated…
And definitely not because of “algorithms.”
They fail because they don’t have a funnel.
If you’re running a trading course, mentorship, or signals group—and your sales are unpredictable or plateaued—this is the root issue.
Here’s why:
What Is a Funnel—And Why You Can’t Scale Without One?
A funnel is not just a fancy marketing term. It’s the core engine of your business.
It’s a step-by-step path that turns strangers into buyers, and buyers into high-ticket clients—without needing to manually pitch or chase every lead.
Imagine your funnel as a straight road that guides people exactly where you want them to go:
From discovery → to value → to trust → to sale.
Without this road?
Your leads drift.
They might see your offer—but they won’t act.
Worse… you won’t even know who they were or how to bring them back.
Let’s fix that.
The 3 Core Stages of a Profitable Funnel
1. ATTRACT
First, they need to know you exist.
That starts with awareness:
- YouTube videos
- Social media content
- Paid ads (Google, Facebook, YouTube, etc.)
This is the entry point to your world.
But views and likes aren’t enough.
You need to offer something irresistible to pull them deeper…
2. CAPTURE
You turn attention into leads with a free value offer:
- Free trading PDF or checklist
- Mini-course
- Webinar
Strategy breakdown
This “freebie” is your hook—and the link to it should be everywhere:
📍 In your YouTube descriptions
📍 Social bios
📍 Ad landing pages
Once they click, they hit your opt-in page where they drop their email to receive the free offer.
Boom.
Now they’re in your funnel.
3. CONVERT
Now it’s time to turn those leads into buyers.
There are two paths here depending on your offer type:
Low-Ticket ($27–$297)
Start sending emails that lead them to your product page.
If your free offer delivers real value, they’ll want to see what’s behind the paid curtain.
High-Ticket ($1,000–$11,000+)
Don’t pitch them straight into the deep end.
Instead, introduce a “bridge offer” like:
- A $97–$297 workshop
- A paid strategy session
- Live group training
This primes them.
If they buy this, they’re more likely to buy that.
You’re not selling them.
You’re stepping them up—one clear value exchange at a time.
Segmentation & Email Follow-Up
Here’s where most drop the ball:
You send one email.
Crickets.
You stop.
Wrong move.
📌 If they didn’t buy the bridge offer?
Keep nurturing.
📌 If they did buy it?
Tag them, and move them to your high-ticket email sequence.
Segment your list by behavior.
Let your funnel do the heavy lifting while you sleep.
That’s how you scale from $1K months to $10K… $20K… even $50K/month.
What This Looks Like In Action
Thought this might catch your eye…
[Insert Screenshot Below This Line]
📸 $7,897.30 from one email
📸 $23,489 in 23 days
📸 $45K/month mentorship—fully booked
📸 1,462 sales = $450K profit
This isn’t theory.
This is how top-performing trading brands scale quietly—without babysitting DMs or guessing what to post next.
Funnels = Freedom
If you’ve ever said:
“My content is great, but sales are slow…”
“People like my offer—but they don’t buy…”
“I don’t have time to chase leads every day…”
It’s not your product.
It’s not your audience.
It’s your missing funnel.
Build it once.
Optimize it over time.
And let the system print sales while you focus on delivering value.
With good energy,
marketKing (Jacques and André Leonard) 👑